Writing fake business reviews could get your business banned from the review site. Review sites work hard to preserve consumer trust and have algorithms to detect and remove fake reviews. No matter how tempting, it is not worth the risk and could damage your company’s reputation should you be discovered.
26 Business Review Sites Where Customers Rate You
Business review sites are an essential part of the customer buying journey today. Purchasers make snap decisions about a firm simply by reading business reviews — without ever calling your company, setting foot in your store or visiting your website.
Managing your presence is called online reputation management and it’s something you should be doing on business review sites. Reputation management involves identifying, monitoring, and influencing your business’s credibility and reputation online. And central to review sites are customer reviews.
Bing Places is a convenient service that lets you add your company’s name, address, phone number, and hours of operation to Microsoft’s Bing search engine. That may not sound like much, but Bing still controls a sizeable amount of the world’s search market share.
With a Facebook page, you can directly address anyone who wants to know more about your business. Your customers can also leave you reviews, and if you want to respond, you can either do so publicly or by sending a private message.
If you have the budget, you can also take out Facebook ads and promote your services among groups of people who are most likely to turn into customers. So if you’ve found that your customer base is mostly men between 18-34 who live in your town, you can use Facebook ads to target them and double down on your best customer demographic.
You can also try to expand your audience by advertising based on interests, job titles, and other personal information. In other words, Facebook is one of the best review sites for you to reach the customers that you want.
Why businesses should want customer reviews on review websites
The importance of responding to customers online could not be more important, as reviews are often the first point of contact a potential customer has with a business . Aside from the fact that reviews from customers help other customers decide whether they should visit a business or not, business reviews are now more prevalent on search results pages.
How can businesses get more reviews?
There are a variety of methods a business can employ to ask for more business reviews, including emailing consumers manually, asking consumers to leave reviews with codes and review sites on their receipts, or utilizing review generation software to automate the business review process.
Business reviews can now appear in search results
In Google’s markup—the annotated content that appears in search—of a company or product, business reviews and ratings can now be included in search results. In other words, when a user performs a search on Google, Google will find and possibly display review summaries from online business reviews and consumer ratings. Below is an example of how business reviews now showing up in search results.
Business reviews are here to stay
The moral of the story: always respond to business reviews, whether they are good or bad